Does your website’s design look outdated, or do you feel as if it does not reflect your brand’s personality? Or probably, you have noticed that it takes too long to load and the sales have even decreased? If you have answered yes to any of the above questions, perhaps this is the right time to redesign your website.
Essentially, by redesigning your site, you can improve its user experience, attract your ideal customers, and even improve its ranking on different search engines.
However, one thing you must think critically about when redesigning your site is the website redesign cost. This is because pricing varies based on things like design quality, website size, and the complexity of the redesign.
So, to help you better envision your redesign process, let’s dig deeper into everything you might need to know about the cost of a website redesign.
How Do You Know If Your Website Needs A Redesign
A good website should be engaging and also easy to navigate. But how do you tell that your site actually needs to be redesigned? Here are some of the signs to look out for.
High bounce rate
A high bounce rate occurs when visitors land on your page and leave within a few seconds without taking any action. This may happen because your site probably has low-quality content, misleading descriptions, blank pages, or bad links from other sites. When this happens, you might want to redesign your website to ensure your targeted audience finds value in your site.
Not responsive or mobile-friendly
Having a site that is more responsive on mobile devices is important. This is because most traffic tends to come from mobile gadgets, which is also the reason Google favors more mobile-friendly sites. In addition, if your site is responsive, it will be sure to attract more visitors. So, if your website is not designed to automatically adjust according to different sized screens, redesigning it would be very important.
Hard to navigate and slow
When your website is easy to navigate and loads faster, visitors will have an easy time finding exactly what they are looking for. And as a result, they will want to spend more time on your site, which could lead to increased sales. Generally, you can try to put yourself in your visitors’ shoes by trying to navigate through your website. And if you are not able to find the content you are looking for with just a few clicks, then it means it needs a revamp.
Low search engine ranking
Sometimes, you may find that your site is not ranking well on search engine tools like Google compared to your competitors. This could probably be because it is not properly optimized for SEO. If it’s the case, an SEO specialist might advise you to have your site redesigned.
Your company is growing too fast
When your business is growing pretty fast, it is a good thing. However, it can be a problem if your website cannot cater to the needs of your growing company. For instance, you might find that the site is loading slowly because of too much content. In such a case, the best thing would be to give it some level of an overhaul so it is easily navigable.
Poor or outdated aesthetics
So, you can’t remember when was the last time you updated your website in the last few years? Or does it look outdated with undesirable aesthetics? Well, it may be high time you redesigned it to improve its visual appeal. After all, technology, web design trends, market trends, and even SEO rules change frequently.
Low conversion rates/ reduction in sales
If you’re running an affiliate website, you expect the conversion rates to be high. However, if your site has a mature domain and the conversion rates are low, it is a signal that it needs to be updated. The same applies if your website was making good money, and then all of a sudden, the sales start to decrease, and so does the revenue.
Lack of consistent branding style
It’s normal for your business to change its branding over time as your target audience evolves. In this case, it is important that your website maintains the same look and feel throughout to provide your visitors with a feeling of trust. The best solution will, therefore, be to give your site a makeover.
Factors Affecting a Website Redesign Cost?
Thinking of redesigning your website, but you don’t know where to start or the pricing of website redesign? When it comes to updating your website, the cost varies depending on various factors, which include:
The project type/size
It goes without saying that the cost of redesigning a large website will be higher than that of a smaller site. This is because there will be more content to reorganize and even transfer over to the new site.
Basically, the size of the website depends on the number of pages it has. A bigger site may have between 150-250 pages or even more while a smaller one is between 1-50 pages. However, different web design companies may use different page ranges for their services.
The project type also does affect the cost. For example, a complex website may require more time and energy to redesign compared to one with a simple redesign. As a result, the cost will be relatively high.
Design approach and processes
A good website redesign company will have a very well-thought-out design approach and processes that may include goal setting, strategy, brainstorming, UI/UX testing, development, and much more. Of course, each of these stages will need its own meetings, brainstorming, revisions, and implementation.
However, because of the many processes which mean more research will be needed, the overall cost of redesigning your site will likely be higher. But in the end, you can expect the final product to be worth the money.
Design quality and geographic factor
Depending on where your design company is located and the quality of their designs, the cost of website redesign may vary. This means that you will be charged differently for the same type of work by different companies based on the country they reside.
For instance, if you hire a design company from the US, you can expect to pay between $60 – $170 per hour on average. While it’s a little pricey, you will not have to worry about their quality of design.
On the other hand, if you decide to hire the services of a website redesign agency located in the UK or Western Europe, the average cost per hour may range between $60 and $120. But interestingly, it will be cheaper to hire a professional from Eastern Europe since their charges range between $30-$45 per hour.
Level of functionality and integrations
Different types of sites offer varying levels of functionality. For example, if you’re running an e-commerce website, it may have more functionality such as a shopping cart, navigation bar, payment and shipping options, and more compared to a catalog site. As such, the average price of redesigning it will also be higher.
In addition, if your site needs more integrations into 3rd party systems like ERP, CRM, or eCommerce, this will also necessitate extra costs. However, the cost of the integrations will vary depending on the complexity of the process.
The team behind it
If you want your website redesign to be successful, you must hire a team of experienced web design specialists with in-depth knowledge about redesigning different types of websites. But of course, you should be prepared to pay a higher price.
On the other hand, if you want to cut costs, you may hire a less experienced web redesign team. But because of the low prices, you should not expect so much from the team because they are likely to overlook some important things. So, while finding a web design specialist might be a little pricey, you will find that in the end, the investment will be well worth the cost.
Your website needs high-quality content for it to provide you with the desired results. Unfortunately, creating quality content that is sure to provide high conversion rates is very time-consuming and also expensive.
The good news is that you can always transfer over content from your previous website if you want to keep the cost down. But if you decide to outsource content instead, the cost of your website redesign will shoot up. This is considering that the cost of copywriting services may vary between different copywriters.
Fast turnaround times
When you decide to redesign your small or large website, and you expect the process to be completed within a very short time, the costs of redesigning may go up by thousands of dollars. And it does not matter whether you will be hiring a small or large-sized web design company.
Of course, the price increase will depend on factors such as project type, functionality, design quality, and even design process. Therefore, if you can avoid it, you should never opt for a rapid redesign.
How long does a website redesign take?
Well, it’s hard to say the exact timeframe because there are so many things that influence how long it takes to redesign a website. But overall, for most websites, it may take anywhere between 45 and 90 days and sometimes longer.
Generally, if you want your entire website revamped, the process may take 3-6 months. On the other hand, if you just want the website updated, then it may take 2-4 months to complete the redesigning.
You see, planning alone for a website redesign and development could take between 2 and 4 months depending on your goals. And if you don’t have any goals and strategies already in place, then the redesign may take forever.
Additionally, who you hire to do the redesigning can make a difference in terms of how long it takes to update your site. For instance, you might find that a web design agency has more time to focus on your project from the moment you hire them while a freelance designer might be having a tight schedule. The opposite could also be the case.
How much does it cost to redesign a WordPress website?
The pricing is pretty much the same as that of creating a new WordPress website unless all you want are minor changes. But generally, the cost can range from as low as $300 to $500 or even as high as $3,000 or more. This is while factoring in the cost of the domain name, web hosting, storage and bandwidth, plugins, SSL certificate, themes, and labor.
However, you will find that the cost varies depending on factors such as whether your business prefers to do the redesigning in-house or hire a web design company. For in-house website redesign, the price may range from $0 to $300, but if you hire an agency, the costs may range between $3,000 and $100,000.
On the other hand, your type of WordPress website also plays a role in determining the cost of redesigning it. For example, if you want your e-commerce redesigned, you will pay around $1,500 to $5,000 or more depending on functionality, language used to develop, and paid plugins you want to be added to your site. But for a small business website cost, the pricing can be anywhere between $500 and $2,000. For a shopify website development cost, it’s kind of same.
Website Redesign Tips and Best Practices
If you have decided to redesign your website, you should know that it is definitely not a small investment or task. The process can be quite expensive and even more time-consuming depending on many factors such as the size of your site. But to ensure everything pays off in the long run, here are some site redesign tips and best practices that might help you.
- Reassess your goals prior to initiating your website redesign, which are simply the objectives you would like to accomplish with the redesigning.
- Make sure it is mobile-friendly and the design is responsive.
- Work on loading time to ensure it is fast for a better user experience.
- Use high-resolution and vibrant images so your visitors can get a good feel of your products.
- If you plan to hire a web design company to revamp your site, be sure to calculate website redesign costs before they start working on your project so it’s easy to budget for everything.
- You should opt for a minimalistic design that is less cluttered so that your audience has an easy time navigating around the site.
- Optimize your site for SEO so that it’s easy for your target audience to find your products or services.
- Always take into consideration the needs of your audience by putting yourself in their shoes because, without them, your website and business will probably not survive out there.
- Offer various contact channels so that it’s easy for your visitors to get in touch with you just in case you are not reachable via one of the channels.
- Consider placing your CTAs (call-to-action) buttons strategically for optimal results.
- Don’t be afraid to restructure the entire content on your website if you feel it is not appealing to your target audience.
- You must focus on the personality of your brand by using consistent fonts, colors, and an easily identifiable logo.
If your site is loading slowly, has a high bounce rate, is not mobile-friendly, or is experiencing low-conversion rates, you should definitely consider redesigning it to improve its performance. However, it is important that you first think about the costs involved. After all, many factors affect website redesign cost, including the size and type of your project, design quality, level of functionality, and the geographic location of the web design company.
And more importantly, you must take into consideration how long the redesigning might take so you don’t grow impatient if it takes up to 6 months to have your new site ready.